8.6. In a Word: Relax

One of the things that I have learned is that a lot of people spend a lot of time worrying about how Google works, and further, they worry about how they can get the highest possible ranking.

I can appreciate their concern because search engine traffic means a lot to an online business. But the rest of us should just relax. As long as we concentrate on content that's good for visitors (and not just spiders), Google's ranking algorithms will appreciate our sites.