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Hack 86. A Webmaster's Introduction to Google
Steps to take for optimal Google indexing of your site.
The cornerstone of any good search engine is highly relevant results. Google's unprecedented success has been due to its uncanny ability to match quality information with a user's search terms. The core of Google's search results are based on a patented algorithm called PageRank.
There is an entire industry focused on getting sites listed near the top of search engines. Google has proven to be the toughest search engine for a site to do well on. Even so, it isn't all that difficult for a new web site to get listed and begin receiving some traffic from Google.
Learning the ins and outs of getting your site listed by a search engine can be a daunting task. There is a vast array of information about search engines on the Web, and not all of it is useful or proper. This discussion of getting your site into the Google database focuses on long-term techniques for successfully promoting your site through Google, helping to avoid some of the common misconceptions and problems that a new site owner might face.
8.7.1. Search Engine Basics
When you type a term into a search site, the engine looks up potential matches in its database and presents the best web page matches first. How those web pages get into the database, and consequently, how you can get yours in there too, is a three-step process:
8.7.2. Submitting Your Site to Google
The first step is to get your pages listed in the database, and there are two ways to go about it. The first is direct submission of your site's URL to Google via its add URL or submission page. To counter programmed robots, search engines routinely move submission pages around on their sites. You can find Google's submission page linked from their Help pages or Webmaster Info pages (http://www.google.com/addurl.html).
Just visit Google's add URL page and enter the main index page for your site into the submission form, and press submit. Google's spider (called GoogleBot) will visit your page usually within four weeks. The spider will traverse all pages on your site and add them to its index. Within eight weeks, you should be able to find your site listed in Google.
The second way to get your site listed is to let Google find you based on links that may be pointing to your site. Once GoogleBot finds a link to your site from a page it already has in its index, it will visit your site.
Google has been updating its database on a monthly basis for three years. It sends its spider out in crawler mode once a month, too. Crawler mode is a special mode when a spider traverses or crawls the entire Web. As it runs into links to pages, it indexes those pages in a never-ending attempt to download all the pages it can. Once your pages are listed in Google, they are revisited and updated on a monthly basis. If you frequently update your content, Google may index your search terms more often.
Once you are indexed and listed in Google, the next natural question for a site owner is, "How can I rank better under my applicable search terms?"
8.7.3. The Search Engine Optimization Template
This is my general recipe for the ubiquitous Google. It is generic enough that it works well everywhere. It's as close as I have come to a "one-size-fits-all" SEO (that's Search Engine Optimization) template.
Use your targeted keyword phrase:
Other search engine optimization things to consider include:
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