How This Book Is Organized
The combination of Google's myriad services and over
four billion pages of constantly shifting data can do strange things
to your imagination and give you lots of new perspectives on how best
to search. This book goes beyond the instruction page to the idea of
hacks: tips, tricks, and techniques you can use
to make your Google searching experience more fruitful, more fun, or
(in a couple of cases) just more weird.
This book is divided into several chapters:
- Chapter 1, Web
This chapter describes the fundamentals of how
Google's search works. You'll find
tips and tricks for Google's special syntax (think
"special sauce"); specialty
searches like the phonebook, calculator, package and stock tracking;
the Google cache, related links, and more. Beyond a mere list of
"this syntax means that,"
we'll take a look at how to eke every last bit of
searching power out of each syntax—and how to mix and match for
some truly monstrous searches.
- Chapter 2, Advanced Web
Kick your newfound search expertise into high gear, automating your
trawling, crawling, and recombination by hacking Google
programmatically. You'll meander farther, dig
deeper, and come up with results that you never would have found by
letting your fingers do the walking and eyeballs the scanning.
- Chapter 3, Images
Take a break from all that text crawling and immerse yourself in some
of the millions of photographs, drawings, icons, and diagrams that
Google Images has turned up in the process of crawling and indexing
- Chapter 4, News and Groups
Catch up on the day's news and events as brought to
you by Google News. Get involved in a group discussion on the
Internet or start a Google Group of your own.
- Chapter 5, Add-Ons
Go beyond the web browser, integrating Google into your toolbar,
desktop, and word processor. Take advantage of some of the services
built on Google. Search on the go via email or instant messenger,
from your phone or PDA.
- Chapter 6, Gmail
isn't your average, ordinary web mail service. From
interface to its gigabyte of storage space, there's
more than enough to make you switch. And then there are the alternate
uses you just won't believe until you try.
- Chapter 7, Ads
Google's AdSense© brings subtle,
mostly text ads to your web site or weblog—no matter how large
or how small. And AdWords© breaks down the barrier
to entry for getting your business or project found on the Net.
- Chapter 8, Webmastering
If you're a web wrangler, you see Google from two
sides: from the searcher side and from the side of someone who wants
to get the best search ranking for a web site. In this chapter,
you'll learn about Google's
(in)famous PageRank©, how to clean up for a Google
visit, and how to make sure that your pages aren't
indexed by Google if you don't want them to be.
- Chapter 9, Programming Google
This chapter introduces you to the wonders of the Google Application
Programming Interface (API) underlying many of the hacks in this
book. If you've ever been tempted to try your hand
at programming, this is as good a place as any to find inspiration.